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When Katja Vogt considers a Jaguar, she pictures a British-made car purring confidently along the Italian coastline — a vision of familiarity that conveys "that dreaming, longing feeling we all love." She's not sure what to think about Jaguar now after the 89-year-old company announced a radical rebranding that featured loud colors and androgynous people — but no cars. Jaguar, the company says, will now be JaGUar. It will produce only electric vehicles beginning in 2026. Bad attention is good attention, Jaguar execs would appear to believe. The car brand has prompted mockery online for posting a glitzy ad without a single car in it. Say goodbye to British racing green, Cotswold Blue and black. Its colors are henceforth electric pink, red and yellow, according to a video that sparked backlash online. Its mission statement: "Create exuberance. Live vivid. Delete ordinary. Break moulds." "Intrigued?" @Jaguar posted on social media. "Weird and unsettled" is more like it, Vogt wrote on Instagram. "Especially now, with the world feeling so dystopian," the Cyprus-based brand designer wrote, "a heritage brand like Jaguar should be conveying feelings of safety, stability, and maybe a hint of rebellion — the kind that shakes things up in a good way, not in a way that unsettles." Jaguar was one of several iconic companies that announced significant rebrandings in recent weeks, upending a series of commercial — and cultural — landmarks by which many modern human beings sort one another, carve out identities and recognize the world around them. Campbell's, the 155-year-old American icon that artist Andy Warhol immortalized in pop culture decades ago, is ready for a new, soupless name. Comcast's corporate reorganization means there will soon be two television networks with "NBC" in their name — CNBC and MSNBC — that will no longer have any corporate connection to NBC News, a U.S. legacy news outlet. CNBC One could even argue the United States itself is rebranding with the election of former President Donald Trump and Republican majorities in the House and Senate. Unlike Trump's first election in 2016, he won the popular vote in what many called a national referendum on American identity. Are we, then, the sum total of our consumer decisions — what we buy, where we travel and whom we elect? Certainly, it's a question for those privileged enough to be able to afford such choices. Volumes of research in the art and science of branding — from "brandr," an old Norse word for burning symbols into the hides of livestock — say those factors do contribute to the modern sense of identity. So rebranding, especially of heritage names, can be a deeply felt affront to consumers. "It can feel like the brand is turning its back on everything that it stood for — and therefore it feels like it's turning its back on us, the people who subscribe to that idea or ideology," said Ali Marmaduke, strategy director with the Amsterdam-based Brand Potential. He said cultural tension — polarization — is surging over politics, wars in Russia and the Mideast, the environment, public health and more, creating what Marmaduke said is known as a "polycrisis": the idea that there are several massive crises converging that feel scary and complex. Campbell's soups "People are understandably freaked out by that," he said. "So we are looking for something that will help us navigate this changing, threatening world that we face." Trump's "Make America Great Again" qualifies. So did President Joe Biden's "Build Back Better" slogan. Campbell's soup itself — "Mmm Mmm Good" — isn't going anywhere, CEO Mark Clouse said. The company's new name, Campbell's Co., will reflect "the full breadth of our portfolio," which includes brands like Prego pasta sauce and Goldfish crackers. None of the recent activity around heritage brands sparked a backlash as ferocious as Jaguar's. The company stood as a pillar of tradition-loving British identity since World War II. The famous "leaper" cat Jaguar logo is pictured in 2019 at the Auto show in Paris, France. Jaguar said its approach to the rebrand was rooted in the philosophy of its founder, Sir William Lyons, to "copy nothing." What it's calling "the new Jaguar" will overhaul everything from the font of its name to the positioning of it's famous "leaper" cat. "Exuberant modernism" will "define all aspects of the new Jaguar world," according to the news release. The approach is thought to be aimed at selling fewer cars at a six-figure price point to a more diverse customer base. The reaction ranged from bewilderment to hostility. Memes sprouted up likening the video to the Teletubbies, a Benetton ad and — perhaps predictably — a bow to "woke" culture as the blowback intersected with politics. Get the latest local business news delivered FREE to your inbox weekly.Bolton Hospice and farm turning Christmas trees into festive alpaca feed
Unimech Aerospace IPO Live: The Unimech Aerospace and Manufacturing Limited IPO, which opened for subscription on December 23, 2024 closed on December 26, 2024. Priced within a range of Rs 745 to Rs 785 per share, the IPO aims to raise Rs 500 crore through a combination of fresh equity issuance and an offer for sale (OFS). The aerospace component manufacturer has garnered significant interest from investors, with robust subscription figures reported during the days of bidding.SubscriptionUnimech Aerospace IPO was subscribed 175.31 times on 26th December, the last day of bidding. The Qualified Institutional Buyer (QIB) quota did 317.63 times oversubscription, followed by the Non-Institutional Investor (NII) quota, which was subscribed 263.40 times. The retail portion of the IPO received 56.74 times the number of bids, whereas the employee portion was subscribed 97.81 times.Unimech Aerospace GMP: The GMP surged to ₹630, indicating potential listing gains of 80%, up from ₹510 on the IPO's first bidding day. Unimech Aerospace IPO last GMP is ₹666 as noted on Dec 28th 2024 10:25 AM. With the price band of 785.00, Unimech Aerospace IPO's estimated listing price is ₹1451 (cap price + today's GMP).The expected percentage gain/loss per share is 84.84%. Source: Investorgain.comHow do you check the allotment status on KFin & BSE?On BSE Website:Go to the official BSE website: https://www.bseindia.com/investors/appli_check.aspx.Select Equity in the Issue Type section.Choose Unimech Aerospace and Manufacturing Ltd from the Issue Name dropdown menu.Enter your Application Number or PAN Card Number.Click on I am not a Robot, then submit.The Unimech Aerospace and Manufacturing Ltd IPO allotment status will be displayed on the screen.On KFin TechnologiesVisit the KFin Technologies Limited web portal.Select the IPO Unimech Aerospace and Manufacturing Ltd from the dropdown menu (appears only if the allotment is finalized).Choose one of the three modes: Application Number, Demat Account Number, or PAN ID.Specify the application type: ASBA or non-ASBA.Enter the relevant details based on your selected mode.Complete the security captcha accurately.Click on "Submit" to view the IPO allotment status.Check Latest Updates on Unimech Aerospace IPO Live:Victor Wembanyama Injury Status – Spurs vs. Pelicans Injury Report December 8
Following arguably the most dominant year of golf since Tiger Woods was in his prime, Scottie Scheffler received the PGA Tour Player of the Year award on Tuesday night. It's the third straight year Scheffler has won the honor, and the World No. 1 joins Woods as the only players to win the Jack Nicklaus Award three years in a row. The award is determined by a vote of PGA Tour members. According to a news release, Scheffler received 91 percent of the vote, with Xander Schauffele and Northern Ireland's Rory McIlroy the only other nominees. Scheffler, 28, was the first player to win seven official PGA Tour events in a calendar year since Tiger Woods in 2007. Those victories were at some of the most prestigious events on the schedule, against some of the most elite fields. He became the first player to go back-to-back at The Players Championship, won his second career major title at the Masters and earned his other five wins at signature events: the Arnold Palmer Invitational, the RBC Heritage, the Memorial Tournament, the Travelers Championship and the season-ending Tour Championship. Though not a tour event, Scheffler captured the Olympic gold medal for men's golf at the Paris Games. He also helped the United States defeat the International team at the Presidents Cup in Montreal. "Scottie took on challenges from the best players in the world on the biggest stages all season, and being honored as PGA Tour Player of the Year is the ultimate sign of respect from his peers," PGA Tour commissioner Jay Monahan said in a statement. --Field Level Media
FORT MYERS, Fla. (AP) — Rashad King led Northeastern with 19 points, including the game-winning layup with three seconds remaining, and the Huskies beat Florida International 60-58 on Friday. King added eight rebounds for the Huskies (4-1). Harold Woods added 12 points while shooting 5 of 11 from the field and 2 for 4 from the line while he also had five rebounds. Vianney Salatchoum led the way for the Panthers (1-4) with 14 points, six rebounds and two blocks. Woods put up eight points in the first half for Northeastern, who led 30-27 at the break. King led Northeastern with 12 points in the second half. The Associated Press created this story using technology provided by Data Skrive and data from Sportradar .